Interactive Website Program Breaks New Ground for ISO Community Troy, Michigan, June 1, 2003 - In keeping with its commitment to provide best of breed support and service to sales professionals, North American Bancard, one of the industry's leading payment solutions providers, has created a state-of-the-art website infrastructure that will revolutionize solution offerings. The "Mirror Image Website" is the culmination of a new concept that affords independent sales agents not only a free hosted website to support their merchant base, but customizes each website to dynamically match the specific needs of each and every one of their merchants.
North American Bancard's new website program allows sales agents to configure customized offerings for their merchants. Depending on the specific needs of their clients, agents select appropriate hardware, software, choice of leasing, pricing, and discount rates with the click of a button. Once selections are made, the agent is then taken through a simple application process that sets up the customized offerings with different codes for each campaign. The agent's "mirrored" site contains customized equipment, pricing, rates, and contact information that can easily be updated via North American Bancard's AgentInfoCenter.com.
The benefits this precedent setting website program offers are multiple. North American Bancard buys the agent's first domain name and hosts it free of charge. The program also provides for multiple domains which afford the agents the ability to trace multiple sales channels as well as attract specific merchants to special products and pricing. Free email accounts are offered with each registered domain name. Free search engine, submission and optimization are also valued added services of the program provided by North American Bancard.
Another important benefit of Mirror Image is its seamless tie-in to AppSubmit.com, an innovative feature of North American Bancard's ecommerce solution. By sending merchants to an agent's mirrored site, the program gives merchants the welcome choice to fill out an on-line application via AppSubmit.com. Like other components of the program, agents can track these merchant applications online as well.
The Mirror Image Website service is password protected and there is no limit to the number of customized offerings an agent can configure. Many sales agents support a myriad of merchants whose needs are not always the same. With the Mirror Image Website, agents can direct their customers to predetermined products and services that not only reflect their special business requirements but also answer their ecommerce needs.
"We moved forward on this initiative because we feel very strongly that the program will deliver on a number of levels," says Marc Gardner, President of North American Bancard. "We believe this technology will be embraced by our entire agent sales force since they'll not only be able to choose hardware, software and multiple ecommerce solutions to display on customized websites, but they'll also be able to increase sales production. In addition to the revenue component, due to the fact that North American Bancard is hosting the website, it insures every agent is in website compliance with card association rules and regulations which is of paramount importance in today's marketplace"
True to Gardner's statement, independent sales agents throughout the North American Bancard family have wholeheartedly welcomed Mirror Image and are already enjoying success. Doug Ford, an agent with North American Bancard in the Dallas area, is one of many sales professionals who finds the new website service invaluable.
"We are thrilled with the program because it is done professionally by a company that knows the regulations," says Ford. "Not all companies in the industry are knowledgeable about Visa and MasterCard compliance rules. North American Bancard is. And if we want any of our customized features changed, it just takes a few clicks and is done in real time, free of charge."
Another North American Bancard agent who is happy with the results of Mirror Image, especially the revenue producing aspect of the program, is Atlanta-based Greg Murphy.
"The versatility of the program is terrific," says Murphy. "We're able to control everything we put in our store from the back end. And choosing products and making changes in real time is incredible. I believe the program will increase our sales at least 30 to 50%.
To find out more about the Mirror Image Website program, call 1-800-BANCARD x1901 or visit www.nabancard.com/mirrorsiteinfo
About North American Bancard
Headquartered in Troy, Michigan, North American Bancard is a multi-faceted payment solutions provider dedicated to providing the latest technology as well as committing to the highest service levels. As a registered MSP/ISO since 1992, North American Bancard provides its clients with a full suite of products and services including Credit, Debit, EBT, Check Conversion and Guarantee, Checks by Phone and Net, ATM, Gift and Loyalty Cards and Online Payment Gateway solutions. For more information, visit www.nabancard.com.
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